Solutions for furniture businesses.
Turn business problems into clear operating plans.
Consultants who know furniture retail sales, operations, and leadership.
- Sales and operations improvement
- Leadership and accountability systems
- Structured implementation support
Learn directly from retailers facing the same challenges.
Compare numbers, visit stores, and grow as leaders alongside other furniture retailers.
- Peer benchmarking and KPI review
- Store tours and operating feedback
- Leadership and best-practice exchange
The CRM built for furniture retail.
Manage every customer touchpoint, from first lead through sale, delivery, and service.
- Lead, sales, and follow-up management
- Marketing, operations, and service workflows
- Automation, reporting, and integrations
Turn store cameras into clear insights.
Count store traffic, manage sales rotation, and send every interaction into PerformNOW CXM.
- Accurate people counting and traffic review
- Sales rotation and customer interaction tracking
- CXM follow-up, reporting, and performance insights
Customer case studies
“Digitizing the experience doesn’t remove the human touch—it protects it.”
Critelli replaced sketchbooks with a shared CXM pipeline, improving lead tracking and follow-ups while keeping its personal selling approach.
“I think the biggest thing that everyone likes the most is the automation. It really takes away the manual tasks.”
Weaver’s unified customer, order, delivery, and marketing data, automating tasks and reducing admin work.
“We have seen that about 20% of our business come directly from our lead management and CXM systems.”
Malouf centralized leads into sales pipelines, improving visibility and team response consistency.
Latest Articles
Benchmarking, Scorecards and Execution in the AI Era
How AI-powered benchmarking, scorecards, and real-time KPI tracking help furniture retailers improve profitability and make smarter decisions.
Read the full article →
It’s Time For Your Mid-Year Performance Checklist
Benchmark sales, inventory, marketing, and profitability, and find the KPIs that need attention for the second half.
Read article →
Sales Insights From 35 Top-Performing Sales Managers
Goals, metrics, and practices from 35 top furniture retail sales managers, covering pipelines, training, accountability, and AI adoption.
Read article →Events
Next event coming soon
We’re finalizing our next industry event. Check the events page for updates and past highlights.
Build a stronger furniture business with PerformNOW.
Software, consulting, and peer collaboration working together around your performance goals.
Intro to eXperience Management Part 2
In this video, David McMahon continues exploring how top-performing retailers elevate customer experience to drive growth.
The CRM Built for Furniture Retail
Manage leads, follow-ups, and customer communication in one place
Automate sales tasks and increase appointment conversions
Track orders, service tickets, and delivery activity with ease
Expert Consulting for Furniture Businesses
Improve operations, sales systems, and team performance
Get structured guidance from experienced industry consultants
Build repeatable processes that drive long-term profit
Join Our Furniture Performance Groups
Learn from other top-performing retailers across the country
Gain insights from operations, sales, and service best practices
Monthly virtual meetings + annual in-person events
Business Analysis & Benchmark Insights
Compare your KPIs against leading furniture retailers
Identify gaps in sales, operations, and customer experience
Receive actionable recommendations to improve performance
Upgrade Your Sales Team’s Workflow
A guided “daily workflow” that helps salespeople follow best practices
Track tasks, messages, and upcoming follow-ups automatically
Designed to help teams sell more with fewer missed opportunities
Turn Store Cameras into Actionable Insights
AI-powered people counting and customer-journey analytics
Track foot traffic, engagement zones, and real-time store behavior
Dashboard delivered via IntelyVIEW or Microsoft Power BI
We provide system and process functionality to help home furnishing businesses maximize lead productivity and improve the eXperience with all your valued Contacts.
Furniture industry experts provide integrated CRM's for professionals in the home furnishings industry!
PerformNOW is a global consultancy and technology company that specializes in the home furnishings industry. Founded by David McMahon in collaboration with Wayne McMahon, the talent at PerformNOW has helped businesses improve operations, cash flow, sales and profitability for many years. They are also the industry’s largest organizers of peer performance and benchmarking groups.
PerformNOW now provides a cutting edge web-based CRM software SAAS product called, PerformNOW CXM.
PerformNOW CXM is a web-based Contact eXperience Management system and CRM designed for furniture businesses. It streamlines communication with customers, suppliers, and candidates—automating interactions, organizing contacts, and boosting sales performance.
With Marketing CRM, Selling CRM, Operations CRM, Service CRM as well as automated campaigns, and powerful workflows, PerformNOW helps you stay ahead.
New for the Furniture Industry!
PerformNOW is a web-based Contact eXperience Management system and CRM solution for the furniture industry. All the communication touchpoints with customers, suppliers, and employee candidates are automatically documented in segmented contact groups.
In doing this, PerformNOW helps businesses improve sales lead performance and makes follow-up more productive. It centralizes contact interactions, enables automated campaigns, customer service ticketing workflows, and much, much more.
If you are creative, strategic and tactical with contact communication, Anything is Possible!
Now you can professionally manage your contacts journey better than your competitors.
PerformNOW collaborates with 8 best practice performance groups, hundreds of furniture operations, and industry partners, world-wide to create the best solutions.
Top Selling Features
- Furniture Software Integrations - No double entry
- Lead Management
- Selling workflows by lead type – telephone, chat, web inquiry, social media, in store, appointment
- Open Sales Follow-up Automation
- Online Service Ticketing
- Vendor communication tracking
- Automated email and text follow-up
- Automatic call transcription
- Mobile App: Apple and Google
- Booking calendar
- Payment processing
- Complete Furniture CRM
Top Marketing Features
- Furniture Marketing CRM
- Lead generating webforms
- Email and sms marketing
- Surveys
- Live chat
- Digital video marketing
- Template and web asset library
- Advertising tracking and ROI
Top Operations Features
- Automated customer order follow-up and updates
- Delivery and pick up notification and scheduling
- Dashboards Command Centers
- Workflow documentation
- Learning management
- Digital Document signing
- Project Management
Top Service Features
- Service webforms integrated from this CRM
- Automated customer follow-up
- Ticketing system
- Workflow management
- Resource management and booking
- Cause and result tracking and analytics
Core CXM Features
The Hub for all customer interactions – before and after the sale.
- CRM customized for furniture business
- Digital and physical Lead Management
- Integration with software platforms
- Automation of customer follow-up
- Process and workflow management
Customer eXperience Management Web-based Software and Solutions that produce ROI for your business.